The Viking Watch

The Vikings measured time through the rhythms of nature and perceived time as something circular, something that always returned. Numbers as we use today did not exist in their culture — instead they used runes, symbols filled with meaning and power.

Runes, moon circles and time — A wristwatch rooted in the Viking worldview

The Viking watch builds on this world of thought. Instead of regular numbers, the first twelve runic golden numbers from the Metonic cycle are used – a 19-year lunar rhythm in which the moon returns to the same phase on the same day. It is a system that reflects the Vikings' view of the circularity of time and the eternal cyclical patterns of nature.

As the hour hand moves around the dial, it follows the same circular logic that the moon followed in the Viking sky. And where numbers normally appear, the eye is instead met by signs reminiscent of the older Nordic tradition: the sharp lines of the runes and the astronomical precision of the golden numbers.

The result is a watch that not only shows the time, but tells a story about how time was experienced before it could be measured in minutes. A watch where the rhythm of nature, the phases of the moon and the Viking worldview meet – directly on your wrist.


Read more

Explore the store

The Metonic Cycle

The Younger Futhark — The Alphabet of the Viking Age