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The Vikings perceived time as something circular, much like the seasons that came and went. Life was lived close to nature and its shifting rhythms, and the moon played a central role in timekeeping.
To keep track of the passing years, the Metonic cycle was used—a 19-year lunar rhythm in which the moon returns to the exact same phase on the exact same day every nineteenth year. Each year was identified as one of the nineteen Golden Numbers. In the Nordic world, these Golden Numbers were replaced by golden runes, since the Vikings did not use numerals.
The Viking watch by Rúna Sigrlinn builds on this worldview, where the first twelve golden runes replace modern numerals on the dial.
As the hand moves around the face of the watch, it follows the same circular logic traced by the moon across the Viking sky. And where you would normally find numbers, the eye instead meets symbols from the Viking Age—runes with sharp lines and a sense of time that turns, and turns again.
The result is a timepiece that does more than tell time. It tells the story of how time was experienced before it could be measured by the minute—a watch where nature’s rhythm, the phases of the moon, and the Viking worldview converge on your wrist.